Google is testing a service that will let newshounds read Web pages of magazines and newspapers like they were flipping through an old-fashioned paper copy.
Fast Flip is being tested in partnership with 36 publishers, including The New York Times, Newsweek, and Salon.com, which will get a portion of the revenue from ads that Google plans to sell alongside Fast Flip pages.
Fast Flip gives publishers more of what they want: a chance to share in the ad revenue generated by Google News combined with the spotlight and traffic that comes along with inclusion in Google News
But Fast Flip requires publishers to showcase more of their content than a simple Google News listing requires, which could allow readers to completely skip clicking through after getting the gist of the story from the first few paragraphs
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