Samsung will roll out the app store in the UK, France and Italy first, according to reports. It will then launch the store in another 30 countries over the coming months.
The apps will reportedly be written for Samsung's Omnia smartphones. Users will initially be able to select from about 300 apps, including games and e-readers. This will increase to about 2,000 by the end of the year.
Omnia owners will have to download a software upgrade to access the apps on the site.
Samsung unveiled updates to its Omnia handset line at the CommunicAsia information and communication technologies expo held in Singapore in June. These included the Omnia II and the OmniaPRO B7610.
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